Market surveys have been a part of call centre services for a long while now. Call centers run lead generation campaigns for customers every now and then. It becomes important to research the market before measures are taken. The work is strategized in line with the requirements and trends of this market. Market analysts help out in this. But with the coming of complex metrics of market research and study, it is very important to the BPO units to escape the corresponding manner and perform some hard-hitting work in market surveys. That is the way market intelligence services came up. This service protects the various metrics in market study and coalesce them together on a unified platform. It makes the coordination of their customers and the call centre easier than ever before.

Lead generation depends upon the market intelligence solutions. The information is used by the customers to fabricate their products or services and tag the costs. Clients always want to provide competitive prices. In a competitive market, you cannot price your items without checking on the market price of comparable products or services. Outlandish price tags would spell disaster for the marketing department. Even when you are introducing something new into the market, you need to check up whether the customers are prepared for this kind of item. The outbound call centre agents need to call up the various segments of the market and gather information. The information analysts will be able to shed more light for the use of their customers. Informed decisions will strengthen the telemarketing section. Brands sell products or services. The first task in sales lead generation nowadays is to create brand value. That can be accomplished through online means or telemarketing calls.

You can, utilize radio, TV or newspaper advertisements, but that is beyond the scope of this discussion. Whatever media you may use, you cannot create brand value if you do not know the consumers you are trying to target. These are questions that are important for telemarketing services. These replies are provided by the call centre agents who do market intelligence. Data analysis and interpretation is an important aspect of this work. They are getting the right people at work, BPO units often employ management executives and statisticians for all these projects. Advising on complex lead generation processes can also be a part of market intelligence services. Call center experts, by their experience of working in the area, know certain details when they look at data pooled from the outbound call center agents. They share their insights with the sales staff. The procurement market intelligence sharing on the part of the BPO helps in enhancing the proportion of leads and sales. When the sales staff has better ideas about the requirements of this market, they can take advantage of those to create productive telemarketing calls. It all depends on how things are strategized concerning the data available.